My husband took me to Ruby Tuesday restaurant, in Plaza Mall to have dinner last month.
It was around 7:00 PM, the dinner time, and the place was almost empty.
We ended up being the first and last people for dining at the nearly 40 years old run-down Ruby Tuesday bar-and-grill category restaurant.
It was the first time I'd been there to have dinner. I've always driven miles around Bucharest to have a good dinner in a nice restaurant.
During the meal, I was thinking about restaurant and wondering how the owner was just letting it go extinct. This reminded me of so many affiliate sites - they start up and emulate tons of other sites and nobody visit them.
Why? They don't give people a reason to go there. There is nothing different or special. It's a crappy experience that doesn't inspire repeat visits. In case of the Ruby Tuesday, I was in there for having dinner and I ended up with a horrible plateau which I would never have it again. Plus, the service was terribly slow and a very expensive place.
A similar restaurant, TG Fridays which I recently visited, re-invented itself. They placed themselves in the city center and serve extremely delicious food. The service is fast, and the waiter is there every minute you need him, smiling.
There is a decent bar menu and specials like t-bone steak, pizza, and many other for $10. They are doing something that nobody else in the area is doing, establishing themselves as a destination.
How about your sites? Why should people bother visiting, and more importantly, why should they go back a second time?
Make your site(s) different and better. Innovate. Differentiate.
But don't stop there - you need to get the world out, too.
As P.T. Barnum once said, "Without promotion something terrible happens...Nothing!"
It was around 7:00 PM, the dinner time, and the place was almost empty.
We ended up being the first and last people for dining at the nearly 40 years old run-down Ruby Tuesday bar-and-grill category restaurant.
It was the first time I'd been there to have dinner. I've always driven miles around Bucharest to have a good dinner in a nice restaurant.
During the meal, I was thinking about restaurant and wondering how the owner was just letting it go extinct. This reminded me of so many affiliate sites - they start up and emulate tons of other sites and nobody visit them.
Why? They don't give people a reason to go there. There is nothing different or special. It's a crappy experience that doesn't inspire repeat visits. In case of the Ruby Tuesday, I was in there for having dinner and I ended up with a horrible plateau which I would never have it again. Plus, the service was terribly slow and a very expensive place.
A similar restaurant, TG Fridays which I recently visited, re-invented itself. They placed themselves in the city center and serve extremely delicious food. The service is fast, and the waiter is there every minute you need him, smiling.
There is a decent bar menu and specials like t-bone steak, pizza, and many other for $10. They are doing something that nobody else in the area is doing, establishing themselves as a destination.
How about your sites? Why should people bother visiting, and more importantly, why should they go back a second time?
Make your site(s) different and better. Innovate. Differentiate.
But don't stop there - you need to get the world out, too.
As P.T. Barnum once said, "Without promotion something terrible happens...Nothing!"
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